TV commercials; we all hate them, we are all forced to watch them sometimes. If you’re not quick enough to record a movie, you are stuck sitting through long minutes of asinine drivel about disgusting products you would never buy. At least, I’m referring to advertising here in the region. Yesterday I was unfortunate enough to have to watch a movie streamed live, and hence the clash with tortuous ads, 95% of which were trying to sell me fast food garbage.
The only time I’ll walk into a fast food mess is when I’m considerably inebriated, everything is spinning, and I feel the vomit churning in my tummy, wondering which exit route to take. That is the only time I will shove fast “food” down my throat, and clearly because by that point your body needs the insane amount of grease to reestablish your center of gravity.
It was really quite sad: out of 4 commercials, only one was nonfood related; it was about cleaning products and the script/acting/production were so bad I wanted to crawl into a corner and chew my own toes off one by one. The rest might as well have been advertisements for how to block your arteries quickly, or a vacation to the afterlife to meet your maker because surely regular consumption of this garbage would have you in a body bag in no time.
This was unbelievably frustrating. Why are there no ads for healthy food? Aren’t salads sexy enough? I would much rather watch a cabbage unfurl slowly than processed cheese ooze out of some deep fried crust of saw dust and rat droppings! And it’s not like we don’t have the products to advertise; the Abu Dhabi Farmer’s Market has really taken off and they have been producing great local produce. Ripe Markets in the UAE are bringing excellent organic products, and there are many places that boast healthy menus. So why don’t these entities have a voice in the ad slots?
It’s 2015. The cat is out of the bag; fast food is unbelievably bad for you and obesity levels are rising alarmingly in the Middle East. How are these chains still thriving? Even in the US, the source of this fat mess, the tide has started to take a turn (http://www.independent.co.uk/news/world/mcdonalds-to-close-more-stores-than-it-opens-in-us-for-first-time-in-40-years-10333642.html). Why are we allowing a rejected trend from its point of origin to proliferate in our backyard? And it’s replacing a healthy and balanced cuisine! It should be a criminal offence to replace Tabbouleh and grilled meat for a big mac and fries.
I would really like to meet the person who is in charge of regulating ads in our region. I would like to strap him in a chair for a week, and each time a fast food ad came on, I would force him to eat that product in its entirety. It’s not fair that only the poisonous shit gets ample representation on the idiot box. In the interest of democracy, I’m not advocating the complete ban of fast crap (although that would be pure bliss). Rather, I would like to see some hot salads, blushing fruits and slutty greens parade on the screen as well. I believe it’s high time for equal representation; bring out those polygamous broccolis!